Marketing Analytics using R

  • Introduction to R

  • Overveiw of R Language

  • Summarizing Single Variables and Dataframes

  • Visualizations of Single Variable

  • Relationships Between Continous Variable

  • Tables and Visualizations for Group data

  • Hypothesis Tests Chi Square, Binomial, t Test and ANOVA

  • Simple Linear Regression

  • Working with Multiple Linear Regression

  • Principal Component Analysis

  • Exploratory Factor Analysis

  • Multidimensional Scaling

  • Working with Collinearity in Data

  • Binary Logistic Regression

  • Hierarchical Linear Modelling

  • Understanding Segmentation

  • Cluster Analysis

  • Classification Models

  • Understanding Association rules

  • Market Basket Analysis in Depth

  • Choice Modelling